Kannauj’s famous itra-making tech wins hearts in IFTM | Lucknow News
Lucknow: The centuries-old perfume-making technique of Kannauj, known as Deg-Bhapka, charmed visitors at the International and French Travel Market (IFTM) Top RESA 2025 in Paris, said an official spokesperson on Friday.The technique was showcased at the UP Pavilion, which evoked a positive response for the UP govt.“We now look at some long-term collaborations with key…