Kannauj’s famous itra-making tech wins hearts in IFTM | Lucknow News
Lucknow: The centuries-old perfume-making technique of Kannauj, known as Deg-Bhapka, charmed visitors at the International and French Travel Market (IFTM) Top RESA 2025 in Paris, said an official spokesperson on Friday.The technique was showcased at the UP Pavilion, which evoked a positive response for the UP govt.“We now look at some long-term collaborations with key stakeholders who were interested in perfume tourism, the Taj Mahal, and the Buddhist Circuit, among other things,” an official said.Tourism and culture minister Jaiveer Singh said: “We aimed to strengthen cultural ties with Europe and boost tourism from the region, and we were able to achieve this to a good extent.”
